Malmö Opera tasked us to develop a campaign aimed at strengthening their brand identity. The objective was to create a strong recognition factor through a new typographic expression, color palette, and graphic concept. The main challenge was to design a flexible visual system that could be applied across multiple contexts while appealing to diverse target audiences.

The final outcome included a poster and a brochure built around a collage-based design. The elements were physically printed and assembled to create a tactile and expressive visual style. The campaign carried the slogan:

“Öppna dörrar till nya upplevelser” (“Open doors to new experiences”).